Gathering Voice of Customer information is just about the most useful (and least executed) of all marketing activities. Face-to-face interviews are costly in terms of time and effort, but they’re also of incredible value, ensuring your business is guided by what is important to customers.
How do you cut through the clutter of over-stuffed email inboxes and make sure your messages get read? Step one is to write great subject lines that persuade your email audience to open your messages because they’re right on target to meet customer needs.
“Voice” and “Tone” are important reflections of your brand. You can think of voice and tone as your brand in the ear of your clients and partners.
In this workshop, Joe Pulizzi, author of the new book Content Inc., detailed how many of today's most successful businesses are using a "content first" strategy, and how they have Read more
In conjunction with SBA's National Small Business Week webinar series, SCORE invites you to join Square’s Head of Business Intelligence Owen Britton Jennings and Head of Seller Edu Read more
Is your business’s brand too vague? To fine-tune your brand, you need to hone in on a niche that no other competitor owns. Read more