How I can help you

I can help organizations in improving sales strategy/processes and defining potential marketplace and messaging to this market.

I have over 40 years’ experience in sales, sales management and marketing within the technology field.  My experience covers infrastructure (Servers/Storage/Networking), Software (SaaS/Cloud/On-Premise) and Services (Analytics, Business Process/Improvement and Solution Implementation).

Some of my past work experiences have been working with large technology organizations such as Unisys/Burroughs, Infor Global Solutions/NxTrend, Hitachi Consulting and Accenture.  However my real enjoyment in the workplace has come with my experience with the Small/Medium business marketplace.  I was with a small software company ($40M) for 16 years and moved to the DFW area to manage sales and marketing of a company we purchased.  In the last 3 years I have joined forces to help develop and start a small business consulting firm for the SMB market in Dallas/Ft Worth.  Additional details on my business background can be acquired at



  •  Sales
  •  Sales Management
  •  Marketing
  • Negotiation
  • Technology



  • Manufacturing
  • Wholesale
  • Construction
  • Retail
  • Consulting Services



·    Bachelor of Science in Business Management and Administration at Bradley University, Peoria, IL

·   Multiple Certifications in the following areas:

o   Complex Sale

o   Consulting Sales Process

o   The Art of Listening

o   Stephen Covey Sales Process

Areas of Expertise

  • Business Strategy & Planning
  • Business Operations
  • Technology & IT Services
  • Sales, Marketing & Public Relations

Industry Experience

  • Manufacturing & Industrial
  • Technical & Scientific Services
  • Professional & Business Services
  • Retail & Wholesale Trade

Bob Siffermann

Communication Methods

  • In Person