How I can help you

Gregg Arends is eager to apply his 28+ years of consumer marketing experience to help you establish and/or grow your business. 

I will work with you to leverage my marketing skills and experience to:

+ Develop marketing strategy components including: product/service offerings, pricing, distribution/retail options and advertising/promotions,

+ Identify market opportunities to decide what business to start,

+ Ensure your product/service/business has an effective "Unique Selling Proposition" that will differentiate you from the competition with a sustainable competitive advantage,

+ Leverage business-building strategies to grow your business,

+ Define the best target consumers and/or businesses who are the best prospects as future customers,

+ Implement a wide variety of promotional strategies as part of an integrated marketing communications plan to grow your business including: traditional, alternative, social media and PR/publicity tactics to communicate your brand/business benefits to target consumers and businesses,

+ Enhance profitability with value-added approaches

+ Assist with business plan writing (with an emphasis on the marketing aspects).

 

Areas of Expertise
  • Business Strategy & Planning
  • Manufacturing & Product Development
  • Sales, Marketing & Public Relations

Industry Experience
  • Manufacturing & Industrial
  • Professional & Business Services
  • Retail & Wholesale Trade

Education

MBA from Northwestern University, Kellogg Graduate School of Management

Honors Bachelor of Science Degree in Business Administration from Marquette University

Professor of Marketing at Cal Poly Pomona


SCORE Coachella Valley small business marketing mentor

Communication Methods

  • In Person
  • Phone
  • Video